© 2008-2010 CMML |Credits
The brand
The brand and its variations
The logotype
The logotype is the main element in Greater Montréal’s brand. It consists of the monogram, Greater Montréal, and the slogan Room to make it real.
The “M” is the cornerstone of our visual identity. Variable and vibrant, it expresses diversity, freedom and open-mindedness, as well as being casual and congenial. With its solid footing, it can easily be rendered three-dimensionally. Both imposing and sculptural, it’s an emblem that fills the space afforded it.