The brand

Whether in knowledge, technology or business, Greater Montréal represents a world of possibilities.  It offers an enviable and highly accessible environment, in which you can reinvent yourself and realize your personal aspirations, while strengthening your community.

Greater Montréal offers physical room, in both quantity and quality, but above all, room for creative and entrepreneurial freedom.  If you are seeking a place to grow, Greater Montréal has all the room you need.

A capital M for Greater Montréal

Greater Montréal’s “M” is balanced, vibrant and big-hearted, in the image of the region’s population.  It represents the five sectors¹  that compose Greater Montréal and are perfectly aligned, one next to the other.

Its form

With its solid three-point footing, the monogram echoes the population’s roots and pragmatism.  Its stylized and friendly curves reflect the straightforward and warm welcome offered by the region’s residents.  Its modular interior can be easily adapted to display Greater Montréal’s many levels of diversity (geographic, economic, cultural, community, etc.).  Its whole suggests the notion of the physical, creative and entrepreneurial space available in the region to realize one’s full potential.

Its colours

Like the region it represents, the colours of the capital M represent a mosaic of vibrant…and changeable tones.  The monogram’s five main colours can be modified to illustrate the different facets that make up Greater Montréal’s reality and those of its partners.

Colours, patterns and textures can be incorporated to display different aspects of Greater Montréal and the creative freedom found in the region.

The monogram is truly a versatile chameleon that inspires all sorts of possibilities among those who hope to invest, work or raise a family in Greater Montréal.

¹The urban agglomeration of Montréal, the City of Laval, the urban agglomeration of Longueuil, the North and South Shores.