International deployment

Whether they grew up in Quebec, elsewhere in Canada or the world, whether they have settled in Greater Montréal to study, work, launch a project or start a company, the citizens of Greater Montréal are proud to belong to this vast territory that gives them room to grow.

This branding project aims to help promote the region and its well-defined identity on the world stage, and to attract strategic talent, businesses, investors and tourists.

Through its brand image, Greater Montréal wants to share its unique personality with the world, through a visual identity that captures the region’s DNA and its vitality.  Greater Montréal’s “M” is a true calling card, delivering a collective and inspiring message.

Fundamental tenets of the brand

Greater Montréal has an open and genial nature. The region’s diversified knowledge-based economy and its global leadership in sectors that include aerospace, life sciences and information technology have helped it shine internationally.  Highly successful innovators such as Bell Helicopter, Bombardier, CAE, SNC-Lavalin, sanofi-aventis, Softimage and Cirque du Soleil have made an impressive mark and are constantly seeking skilled workers. Greater Montréal is also all about leadership and entrepreneurship, as witnessed by its economy— the most diversified in the country—and its numerous small and medium-sized businesses. This multicultural region is also a perfect blend of Europe and North America, a great place to live, raise a family and work, all in a safe and enjoyable environment.

Values

Greater Montréal values tolerance, respect and dialogue and offers you the freedom to be yourself. Greater Montréal: room for democracy and openness.

Greater Montréal encourages cohesion and shared aims, public forums and the pooling of strengths to meet the challenges of the future in a practical and harmonious manner. Greater Montréal: room for cooperation.

The metropolitan region celebrates creativity and ingenuity, in industry and commerce as well as in the arts. Greater Montréal: room for innovation.

It fosters initiative in business, public, social and individual endeavours, promoting effective and concrete solutions. Greater Montréal: room for initiative.